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Oct 12, 2009 Academic 2 min read

Reference Prices in Passenger Cars – A secondary research study

As part of a course called behavioral dimensions & marketing strategies, which is a sequel to consumer behavior, ((Sequel courses, like sequel movies, are often inspired by the success of…

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Oct 11, 2009 Academic 2 min read

The role of credit default swaps in precipitating the current financial crisis

In november of 2008, when the financial crisis was beginning to unfold, I was enrolled in a course called “banking, finanicial markets and systems”. This was an interesting course taught…

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Oct 10, 2009 Academic 3 min read

Is election commission’s data on candidates of any use?

In an interesting statistical study that I did with a couple of my 4.0 friends ((In IIMB, grade points are awarded for each course out of a max of 4.0.…

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Jun 3, 2009 Academic 1 min read

Brand concept maps – 2

This post intends to complete what I started writing in the post “brand concept maps 1“. Instead of explaining our process and hence our recommendations in this post it is…

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May 23, 2009 Academic 2 min read

Brand concept maps – 1

This post is regarding an interesting exercise that a group of us carried out as part of our MBA at IIM-B. I have written this with a general audience in…

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