Academic
All academic work and MBA related posts.
Reference Prices in Passenger Cars – A secondary research study
As part of a course called behavioral dimensions & marketing strategies, which is a sequel to consumer behavior, ((Sequel courses, like sequel movies, are often inspired by the success of…
Read →The role of credit default swaps in precipitating the current financial crisis
In november of 2008, when the financial crisis was beginning to unfold, I was enrolled in a course called “banking, finanicial markets and systems”. This was an interesting course taught…
Read →Is election commission’s data on candidates of any use?
In an interesting statistical study that I did with a couple of my 4.0 friends ((In IIMB, grade points are awarded for each course out of a max of 4.0.…
Read →Brand concept maps – 2
This post intends to complete what I started writing in the post “brand concept maps 1“. Instead of explaining our process and hence our recommendations in this post it is…
Read →Brand concept maps – 1
This post is regarding an interesting exercise that a group of us carried out as part of our MBA at IIM-B. I have written this with a general audience in…
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