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Feb 13, 2010 Academic 1 min read

Sunil Bharti Mittal – Is he a strategist?

As part of a course called strategic leadership, a group of us studied Sunil Bharti Mittal. I was mostly involved in doing research on AirTel’s move of IT outsourcing as…

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Jun 3, 2009 Academic 1 min read

Brand concept maps – 2

This post intends to complete what I started writing in the post “brand concept maps 1“. Instead of explaining our process and hence our recommendations in this post it is…

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May 23, 2009 Academic 2 min read

Brand concept maps – 1

This post is regarding an interesting exercise that a group of us carried out as part of our MBA at IIM-B. I have written this with a general audience in…

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